We are excited to share another #AAFSpotlight feature. This month falls on Francesca Farrisi, Graphic Designer for Weidenhammer Creative.
What’s the unlikeliest place you’ve drawn inspiration from?
I’m not sure how unlikely this is, but I constantly draw inspiration from social media, especially Facebook. Not only do I get good and bad design examples by scrolling, but I see an entirely random assortment of content due to the eclectic friends I have.
Sometimes someone will write a post about something entirely unrelated to my design project I’m stumped on, and it will cause a thought that leads to another thought – suddenly I have my design solution! I think it’s just important to give the brain a break from a project and for me, social media does just that while still keeping my brain saturated with visual and written information.
What do you love about working in the creative field?
Everything! Without creativity in my life, I will literally melt into the ground and become a sad puddle of boredom. Every day I get to come into work and find solutions that challenge my brain and excite my life, I even get to paint sometimes (which is my first love) and I’m surrounded by other creative people who I call friends. They also happen to be hilarious, so I get a hearty belly laugh in on the daily. Actually, I’m just winning the lottery over here for career happiness. Oh, and I end up making friends with a lot of clients too, which is super fun because work then is really just helping people I care about.
Who would be your dream client?
I’m already working with them 😉
What’s the piece of work you’re most proud of?
I’m really proud of the Pennsylvania Youth Theatre rebrand project that I got to work on a year or so ago. I had a lot of fun working on the website design since it was my first stab at a site and I absolutely loved putting together the brand guidelines piece. Just knowing that I was a small part of a great non-profit organization that changes the lives of kids in our area is so awesome to me!
Currently, how big is the logo? Do you see it getting bigger? The client wants to know.
The cool thing about vectors, which all logos should be designed as, is that you can resize them without losing quality; however, we should always keep very healthy negative space around the logo so it can really shine against all other content. It’s all about balance. ; )
I’ve been called creative, a space cadet, fairy, eccentric, dorky, free-spirited and fun to be around. Maybe that’s all true, but I really just want to love people wherever I go and make a difference in the world while getting to be an artist and create beautiful things. I’ve always been into the arts. I paint, draw, sing and write stories and poetry. Graphic design found me early on at Berks Career and Technology Center in high school where I won some awards and a full ride for a college degree. I’ve grown immensely under great creative talent at First Generation and now Weidenhammer Creative as a full time designer and I’m humbled by the awesome work around us in the Lehigh Valley. I’m excited about the future and I’m eager to grow!