Seventeen agencies, companies and non-profits were honored with a total of nine gold awards Friday night as The American Advertising Federation – Greater Lehigh Valley (AAF-GLV) presented the 17th Annual ADDY Awards recognizing the best advertising in a variety of categories including interactive, media, television, newspaper, public service, consumer magazine and sales promotion.
“Best of Show” award was presented to The Anderson Group for its Video campaign “The Office Nemesis”.
“Judges Choice” awards were presented to John Sterling Ruth Studio and Somersault Letterpress. John Sterling Ruth Studio won for its Advertising campaign “8 Oaks” on behalf of client Discover Lehigh Valley. Somersault Letterpress won two “Judges Choice” awards, one for its Cross-Platform campaign “Victorian Ball Integrated Campaign” and a second for its Sales and Marketing campaign “Blue Raven Stationery.”
In addition, 21 Silver awards were awarded during the event at the Allentown Renaissance Hotel. The 17th Annual ADDYs, sponsored by AmericaVen and Working Dog Press, drew a total of 150 entries.
“We are thrilled with the response from our members and the agencies, companies and non-profit organizations that participated in this year’s competition,” said AAF-GLV President Julia Urich. “The creativity, talent and skill apparent in all of the entries speaks volumes about the strength of advertising in the Lehigh Valley community.”
The ADDY® Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. It is the advertising industry’s largest and most representative competition for creative excellence.
Gold medal winners included:
- FireRock Productions (2 Gold)
- Somersault Letterpress (2 Gold)
- And J Taylor Design, John Sterling Ruth Studio, Lehigh University, The Anderson Group, Weidenhammer (1 each).
Northampton Community College won one student award and gold Kutztown University won six student awards, including three gold.