Check out our latest episode!
On today’s episode of the podcast, I talk to someone I first crossed paths with back in 2005 at Kutztown University’s Annual Portfolio Review, right as this young, ambitious designer was about to graduate with his BFA in Communication Design. It was a random encounter… or so I thought. Fast forward 20 years, and one day, he reached out to me after reading one of my columns on creativity in Network Magazine… and a friendship was born.
I’m talking about Mr. Matt Borrelli. But here’s the thing—Matt is no ordinary creative. He’s an award- winning copywriter, designer, and creative director who’s spent the better part of two decades working at advertising agencies in the Lehigh Valley. But more than that, Matt is someone who lives and breathes the craft of marketing. He’s a dreamer, a doer, and is always on the hunt for his next big idea.
In this episode, we dive into the future of AI and how it’s shaking up the creative landscape, his creative process, and how he uses his insights and experience to help his clients drive results.
Matt’s an inspiring guy, and he really understands the value that creative people bring to business.
This episode is a rollercoaster of insights, and more than a few laughs along the way. Trust me—you do NOT want to miss this one. So grab your favorite beverage, kick back, and get ready to be inspired and entertained. Let’s get into it.
Here is my AdYack….with Matt Borrelli.
#creativity #marketing #creativedirection #adagency #advertising #design
Thank you to our sponsor, ASR media.

AdYack: Season 5
Ad Yack: Season 5, Episode 8: Matt Borrelli
Ad Yack: Season 5, Episode 7: AdYack LIVE!
Ad Yack: Season 5, Episode 6: JT Norman
Ad Yack: Season 5, Episode 5: Ed Harris
Ad Yack: Season 5, Episode 4: Francis Dunnery
Ad Yack: Season 5, Episode 3: Cameron Day
Ad Yack: Season 5, Episode 2: Roy Shuler
Ad Yack: Season 5, Episode 1: Dick Boak
AdYack: Season 4
AdYack: Season 4, Episode 9: Brian Wcislo
AdYack: Season 4, Episode 8: Sarah Clark
AdYack: Season 4, Episode 7: Cheryl Moritz
AdYack: Season 4, Episode 6: Cat Barnstone
AdYack: Season 4, Episode 5: Stephen Kroninger
AdYack: Season 4, Episode 4: Matt Artinger and Patrick Newill
AdYack Season Four: Episode 3, Katie P. Desiderio and Michael G. Frino
AdYack Season Four: Episode 2, Martha DeFeo
AdYack Season Four: Episode 1, Lee Abrams
AdYack: Season 3
AdYack Season Three: Episode 7, Kate Hughes
AdYack Season Three: Episode 6, John Hayes
AdYack Season Three: Episode 5, Tina Zaremba
AdYack Season Three: Episode 4, Charles Stonewall
AdYack Season Three: Episode 3, Eddy Herty
AdYack Season Three: Episode 2, Jason Tselentis
AdYack Season Three: Episode 1, Crystal Durant
AdYack: Season 2
AdYack Season Two: Episode 4, Tony Vengrove
AdYack Season Two: Episode 3, Jen Borror
AdYack Season Two: Episode 2, David Hoffeld
AdYack Season Two: Episode 1, Peter Stevenson
AdYack: Season 1
ADYACK Episode 10: Bill Childs
ADYACK Episode 9: Client Horror Stories
ADYACK Episode 8: Nick Swartz
ADYACK Episode 7: Kevin Justice
ADYACK Episode 6: Sarah Sterner
ADYACK Episode 5: Curtis Johnson
ADYACK Episode 4: Bacon & Ads
ADYACK Episode 3: Denis Aumiller
ADYACK Episode 2: Lindsey Knupp
ADYACK Episode 1: Jan Haley-Schwoyer