As a Communications Expert, what’s your favorite form of communication? Face-to-face, written word, etc. … ?
My greatest passion is storytelling, so my favorite form of communication is actually two-fold. There is nothing more invigorating to me than sitting down with someone to learn about them … and then I’m off and running to craft their story and shout it from the rooftops.
What project(s) have you worked on that you are most proud of?
I take pride in all of my work, however there’s one project that stands out. One of my proudest work projects was a campaign I worked on during my time with RCN. Current Ad Club President, Bill Childs, who was the Art Director at Adams Outdoor at the time created an outdoor campaign for us that dominated the market on over 57 pieces of inventory. They were musically-themed designs, one of which I still have framed in my office to this day.
On a personal side, I’m most proud of my book, Super Hero Mom Powers Activate!, published in April of 2016. It’s meant to be an inspiration for busy moms (and dads) who are looking for ways to get it all done and still enjoy a healthy balance in life. My family all came together and connected in the creative process, as my children took on illustration duties.
What’s the most unusual or unlikely place you’ve drawn inspiration from?
Those who know me would probably expect me to say I’m inspired by all things Disney. While I do aspire every day to create the same magic as Disney, my inspiration comes from many sources. For instance, I’m inspired by the peacock. Peacocks are extraordinary – and I mean that in every sense: their beauty, grace, poise, elegance, etc. I even write with a special peacock pen and carry a peacock notebook with me everywhere I go. I even have a quote about peacocks I like to share on occasion:
“Like a peacock, beauty is multiplied when you spread your wings and show the world your stuff! Don’t be afraid to be who you are. Each peacock feather is flawed and imperfect, but collectively they create something of great beauty. Your flaws are what make you perfect.”
The “e” in my logo actually represents quotation marks in peacock colors.
What makes special event planning truly “special”?
When it comes to special event planning, I’m all about creating an experience. If guests have an unbelievable experience and have created everlasting connections with you and your brand, then that’s what makes a special event special. You want people leaving with such a strong sense of connectedness, that they will be back for more.
Coffee. Light or Dark roast?
Either – as long as it’s got lots of flavored creamer.
Currently, how big is the logo? Do you see it getting bigger? The client wants to know.
The story shouts the brand, not the logo. When you create and share a compelling story, your customers, both new and existing, will want to know more. My biggest job as a Marketer is creating the desire to know more. The logo-size debate is ongoing, but the power of story is definitely a convincing argument for not increasing the size (I’ve personally won some over with that idea.)
Heather is a Marketing Maven with 20 years of experience. She lives a life filled with passion and she strives to bring that same zest to every client and project. Her career has spanned many industry sectors from higher education to healthcare, to media and advertising agencies. She currently owns her own boutique agency, Zenspire Communications. Heather believes you should love what you do and do what you love every day … and never stop learning. She has brought her passion of learning full circle and is currently an adjunct professor at Cedar Crest College, teaching undergraduate and graduate level marketing and communications courses. Heather holds a BA in English/Professional Writing from Kutztown University and an MBA from Moravian College.